Polling and Surveys
Polling is a popular method used by today’s influential political community to measure public opinion regarding upcoming elections and various topics of interest. Several popular automated polling methods include: opinion polls, push polls, citizen surveys, and televoting. Identifying where the public stands on upcoming elections plays a key role in staying ahead of your opponents. Use automated polling to better understand the perspectives of potential voters and strengthen the relationship between you and your constituents. GOP Calls can target certain areas based on demographics or geographic location. Hundreds of candidates have used GOP Calls to determine where they stand in the publics eye. These critical services can be completed within a few hours and the information collected will be gathered in a data file, analyzed, and cross tabbed.
- A push poll is a polling technique designed to persuade respondents to adopt a particular view under the pretense of conducting a poll. The entity conducting the poll often refers to negative aspects of a particular opponent or policy in order to influence the view of the poll respondent.
- An opinion poll is used to determine the perspective of a particular survey sample. The responses from this sample are then applied to the larger population within statistical parameters. Results from an opinion poll can be used to help a candidate determine which of his values to emphasize in his campaign.
- A citizen survey is a variation of opinion polling in which residents of a specific region are questioned to determine their viewpoint on issues regarding their local community, government, and political issues.
- Televoting is a form of opinion polling that incorporates random digit dialing in order to contact individuals who have the option to volunteer to receive written materials on a certain issue. The participants are asked to discuss the issue with their family and friends and then come to a conclusion regarding the matter. Once the deliberation period is concluded, volunteers are contacted a second time to voice their opinion.